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It’s said by Blizzard that the cost to upkeep WOW running since 2004 was set at 200 million USD.

That sound like a lot of money, but they have to pay staff, server, etc, and get way more than that in player subscription fees, it’s not a bad number at all for Blizzard!

Kotaku stated, “You run a game for around five years, you can't expect it to be cheap. You've got to run servers, pay customer service reps, pay for marketing, etc etc. World of Warcraft's been running for four years now, so how much has the upkeep cost Blizzard?

$200 million. Or, at least that's what Blizzard disclosed during yesterday's analyst conference call.

That's it. Staff payroll, hardware support, customer service (which, interestingly, they say is their largest department), the lot. Well, mostly - we think they're just talking the upkeep costs, not the original development costs.”

It is not very easy to do a large game successful, especially World of Warcraft. They have done so much to it, and that may be the direct reason why so many people love it.

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